[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"job-bottleking-beverage-brand-and-marketing-manager-vsPALe":3},{"id":4,"title":5,"departement":6,"description":7,"createdAt":8,"updatedAt":9,"publishedAt":10,"closedAt":11,"company":12,"domains":6,"status":24,"slug":25,"uniqueCode":26,"ogImage":27,"questionnaire":6,"displayScoreForJobseeker":28,"workModel":6,"jobTypes":29,"experiencesLevels":31,"hardFilters":33,"minSalary":6,"maxSalary":6,"address":37,"currency":39,"isExternal":28,"externalLink":40,"externalPlatform":41},"69f0379e7f680d7a55fb3049","Brand and Marketing Manager",null,"\u003Cp>\u003Cb>Responsibilities:\u003C/b>\u003C/p> \u003Cp>\u003Cb>Marketing Strategy & Leadership:\u003C/b>\u003C/p> \u003Cul>\u003Cli>Develop and execute a comprehensive marketing strategy aligned with business goals\u003C/li>\u003Cli>Define quarterly and annual marketing roadmaps\u003C/li>\u003Cli>Lead brand positioning to ensure top-of-mind awareness and market leadership\u003C/li>\u003Cli>Translate company objectives into campaigns, content, and growth initiatives\u003C/li>\u003Cli>Manage and mentor the marketing team social, graphics, content, ads\u003C/li>\u003C/ul> \u003Cp>\u003Cb>\u003Cbr />\u003C/b>\u003C/p> \u003Cp>\u003Cb>Social Media Leadership:\u003C/b>\u003C/p> \u003Cul>\u003Cli>Oversee multi-platform social media strategy (Instagram, TikTok, X, YouTube, LinkedIn, etc.)\u003C/li>\u003Cli>Build and maintain a consistent brand voice and tone\u003C/li>\u003Cli>Track and improve: For the Social media team, engagement rate, reach, impressions, follower growth, and conversion from social media\u003C/li>\u003Cli>Work hand in hand to identify trends, viral opportunities, and platform-specific strategies\u003C/li>\u003Cli>Lead content calendars and campaign rollout\u003C/li>\u003C/ul> \u003Cp>\u003Cb>\u003Cbr />\u003C/b>\u003C/p> \u003Cp>\u003Cb>Digital Marketing & Performance:\u003C/b>\u003C/p> \u003Cul>\u003Cli>Plan and execute paid marketing campaigns (Meta, Google, TikTok Ads)\u003C/li>\u003Cli>Optimize for CAC (customer acquisition cost), ROAS (return on ad spend), and conversion rates\u003C/li>\u003Cli> Manage SEO strategy, keyword growth, rankings, traffic share, email marketing campaigns, and website conversion funnels\u003C/li>\u003Cli>Collaborate with tech/product teams on tracking, attribution, and automation\u003C/li>\u003C/ul> \u003Cp>\u003Cb>\u003Cbr />\u003C/b>\u003C/p> \u003Cp>\u003Cb>Creative Direction (Graphics & Content):\u003C/b>\u003C/p> \u003Cul>\u003Cli>Lead visual identity and ensure brand consistency across all touchpoints\u003Cbr />\u003C/li>\u003Cli>Supervise and guide the graphics/design team \u003Cbr />\u003C/li>\u003Cli>Approve campaign creatives, social media designs, website banners, and product visuals, \u003Cbr />\u003C/li>\u003Cli>Ensure all creative outputs are High-quality, Conversion-focused and On-brand\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Campaign Planning & Execution:\u003C/b>\u003C/p> \u003Cul>\u003Cli>Lead major campaigns (e.g., Black Friday, Christmas, Promotions, Giveaways)\u003C/li>\u003Cli>Develop Campaign concepts, Messaging frameworks, and Content rollouts\u003C/li>\u003Cli>Coordinate across teams (operations, finance, tech, customer support)\u003C/li>\u003Cli>Ensure on-time, high-impact execution\u003C/li>\u003C/ul> \u003Cp>\u003Cb>\u003Cbr />\u003C/b>\u003C/p> \u003Cp>\u003Cb>Analytics & Reporting:\u003C/b>\u003C/p> \u003Cul>\u003Cli>Define and track core metrics: traffic & digital share, Conversion rates, Revenue contribution from marketing, and social performance metrics\u003C/li>\u003Cli>Build dashboards, deliver monthly performance reviews, and campaign post-mortems\u003C/li>\u003Cli>Use data to continuously optimize strategy\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Brand & Growth Initiatives:\u003C/b>\u003C/p> \u003Cul>\u003Cli>Drive brand partnerships and collaboration\u003Cbr />\u003C/li>\u003Cli>Identify and execute growth opportunities\u003C/li>\u003Cli>Improve customer journey and retention strategies\u003C/li>\u003Cli>Support influencer and community marketing efforts\u003C/li>\u003Cli>Cross-Functional Collaboration\u003Cbr />\u003C/li>\u003Cli>Work closely with sales, operations (for demand planning), tech team (for integrations & tracking), and customer support (for feedback loops)\u003Cbr />\u003C/li>\u003Cli>Align marketing efforts with business operations and inventory\u003C/li>\u003C/ul> \u003Cp>\u003Cb>\u003Cbr />\u003C/b>\u003C/p> \u003Cp>\u003Cb>Requirements\u003C/b>\u003C/p> \u003Cul>\u003Cli>3–5 years in marketing (preferably digital/e-commerce)\u003C/li>\u003Cli>Proven experience leading multi-channel marketing teams\u003C/li>\u003Cli>Strong background in social media and paid advertising Skills\u003C/li>\u003Cli>Strategic thinking and execution ability\u003C/li>\u003Cli>Strong analytical and data interpretation skills\u003C/li>\u003Cli>Deep understanding of social media algorithms, digital advertising platforms, SEO, and content marketing\u003C/li>\u003Cli>Creative direction and design sensibility\u003C/li>\u003Cli>Project management and leadership skills\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>Key Performance Indicators (KPIs):\u003C/p> \u003Cul>\u003Cli>Revenue contribution from digital channels\u003C/li>\u003Cli>Social media growth & engagement rate\u003C/li>\u003Cli>Paid ads performance (ROAS, CAC)\u003C/li>\u003Cli>Website conversion rate\u003C/li>\u003Cli>SEO performance (ranking keywords, traffic share)\u003C/li>\u003Cli>Campaign ROI and execution success\u003C/li>\u003Cli>Brand visibility and recall metrics\u003C/li>\u003C/ul> \u003Cp>\u003Cb>\u003Cbr />\u003C/b>\u003C/p> \u003Cp>\u003Cb>Tools & Platforms:\u003C/b>\u003C/p> \u003Cul>\u003Cli>Meta Ads Manager, Google Ads\u003C/li>\u003Cli>Google Analytics / GA4\u003C/li>\u003Cli>SEO tools (Ahrefs, SEMrush, etc.)\u003C/li>\u003Cli>Email marketing tools (Mailchimp, Klaviyo, etc.)\u003Cbr />\u003C/li>\u003Cli>Design tools (Canva, Adobe Suite, Figma)\u003Cbr />\u003C/li>\u003Cli>CRM and analytics dashboards\u003C/li>\u003C/ul>","2026-04-28T04:29:18.069000Z","2026-07-24T22:18:10.930000Z","2026-04-28T04:29:18.738000Z","2026-07-25T04:29:18.738000Z",{"id":13,"name":14,"bio":6,"website":6,"email":6,"logoUrl":6,"webAccess":6,"country":15,"isDeleted":16,"isVerified":6,"createdAt":17,"credits":18,"phoneNumber":6,"billingType":19,"offerCount":20,"planUsage":21,"createdBy":6},"69b88a11fe297385bba43a62","Bottleking Beverage","NG",false,"2026-03-16T22:54:09.824000Z",0,"credits",3,{"name":22,"limits":23,"limitsResetAt":6},"free",{"activeOffers":18,"talentPool":18,"storageMb":18,"candidateDetailsPerMonth":18,"matchesPerMonth":18,"assessmentsPerMonth":18,"cvDownloadLimit":18},"closed","bottleking-beverage-brand-and-marketing-manager-vsPALe","vsPALe","https://d3271xlc036mcy.cloudfront.net/og/Brand-and-Marketing-Manager-vsPALe.png",true,[30],"full_time",[32],"intermediate",{"countries":34,"educationLevels":6,"schools":6,"languages":6,"jobseekerTypes":35},[15],[36],"talent",{"street":6,"country":38,"countryCode":15,"postalCode":6,"city":38,"administrativeArea":6,"subAdministrativeArea":6,"locality":6,"subLocality":6,"geo":6},"Nigeria","XOF","https://www.jobberman.com/listings/brand-and-marketing-manager-k789rm","Jobberman"]