[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"job-lexta-ghana-limited-digital-social-media-manager-ftVxIk":3},{"id":4,"title":5,"departement":6,"description":7,"createdAt":8,"updatedAt":9,"publishedAt":10,"closedAt":11,"company":12,"domains":6,"status":24,"slug":25,"uniqueCode":26,"ogImage":27,"questionnaire":6,"displayScoreForJobseeker":28,"workModel":6,"jobTypes":29,"experiencesLevels":6,"hardFilters":31,"minSalary":6,"maxSalary":6,"address":35,"currency":38,"isExternal":28,"externalLink":39,"externalPlatform":40},"6ac5be17d5bccfaae8648992","Digital & Social Media Manager",null,"\u003Cp>\u003Cb>Key Responsibilities\u003C/b>\u003C/p> \u003Cp>\u003Cb>Digital Strategy Development\u003C/b>\u003C/p> \u003Cul>\u003Cli>Develop and execute annual digital marketing strategies.\u003C/li>\u003Cli>Create monthly and quarterly digital campaign plans.\u003C/li>\u003Cli>Align digital activities with overall marketing objectives.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Social Media Management\u003C/b>\u003C/p> \u003Cul>\u003Cli>Manage all company and brand social media accounts.\u003C/li>\u003Cli>Create and oversee content calendars.\u003C/li>\u003Cli>Schedule and publish content across platforms.\u003C/li>\u003Cli>Monitor audience engagement and community interactions.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Content Marketing\u003C/b>\u003C/p> \u003Cul>\u003Cli>Lead the development of digital content strategies.\u003C/li>\u003Cli>Coordinate graphic design, video production, copywriting, and campaign content.\u003C/li>\u003Cli>Ensure content reflects each brand's unique personality and positioning.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Paid Advertising Management\u003C/b>\u003C/p> \u003Cul>\u003Cli>Plan and manage digital advertising budgets.\u003C/li>\u003Cli>Execute campaigns on:\u003C/li>\u003Cli>Meta Ads\u003C/li>\u003Cli>Google Ads\u003C/li>\u003Cli>TikTok Ads\u003C/li>\u003Cli>YouTube Ads\u003C/li>\u003Cli>LinkedIn Ads\u003C/li>\u003Cli>Monitor campaign performance and optimize ROI.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Influencer & Ambassador Management\u003C/b>\u003C/p> \u003Cul>\u003Cli>Identify and engage influencers and brand ambassadors.\u003C/li>\u003Cli>Negotiate collaborations and campaign deliverables.\u003C/li>\u003Cli>Measure influencer campaign performance.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Website & E-Commerce Management\u003C/b>\u003C/p> \u003Cul>\u003Cli>Manage website updates and content.\u003C/li>\u003Cli>Optimize user experience and SEO performance.\u003C/li>\u003Cli>Support online sales initiatives and lead generation.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Analytics & Reporting\u003C/b>\u003C/p> \u003Cul>\u003Cli>Monitor digital performance metrics.\u003C/li>\u003Cli>Prepare weekly and monthly reports.\u003C/li>\u003Cli>Analyze consumer behavior and recommend improvements.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Reputation & Community Management\u003C/b>\u003C/p> \u003Cul>\u003Cli>Respond to customer inquiries and online feedback.\u003C/li>\u003Cli>Manage online brand reputation.\u003C/li>\u003Cli>Escalate customer concerns appropriately.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Market Intelligence\u003C/b>\u003C/p> \u003Cul>\u003Cli>Monitor competitor activities.\u003C/li>\u003Cli>Track industry trends and consumer insights.\u003C/li>\u003Cli>Recommend innovative digital opportunities.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Key Performance Indicators (KPIs)\u003C/b>\u003C/p> \u003Cp>\u003Cb>Growth Metrics\u003C/b>\u003C/p> \u003Cul>\u003Cli>Follower growth rate\u003C/li>\u003Cli>Website traffic growth\u003C/li>\u003Cli>Reach and impressions\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Engagement Metrics\u003C/b>\u003C/p> \u003Cul>\u003Cli>Engagement rate\u003C/li>\u003Cli>Video views\u003C/li>\u003Cli>Community response time\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Business Metrics\u003C/b>\u003C/p> \u003Cul>\u003Cli>Lead generation targets\u003C/li>\u003Cli>Campaign ROI\u003C/li>\u003Cli>Online sales contribution\u003C/li>\u003Cli>Cost per acquisition (CPA)\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Brand Metrics\u003C/b>\u003C/p> \u003Cul>\u003Cli>Brand awareness growth\u003C/li>\u003Cli>Share of voice\u003C/li>\u003Cli>Sentiment analysis scores\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Qualifications\u003C/b>\u003C/p> \u003Cul>\u003Cli>Education: Bachelor's Degree in Marketing, Digital Marketing, Communications, Public Relations,Business Administration, or related field or have genuine interest and skill in these fields.\u003C/li>\u003Cli>Experience: Minimum 1 year experience in Digital Marketing or Social Media Management.\u003C/li>\u003Cli>FMCG experience preferred.\u003C/li>\u003Cli>Proven experience managing multiple brands simultaneously.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Technical Skills\u003C/b>\u003C/p> \u003Cp>Strong knowledge of:\u003C/p> \u003Cul>\u003Cli>Meta Business Suite\u003C/li>\u003Cli>Google Analytics\u003C/li>\u003Cli>Google Ads\u003C/li>\u003Cli>SEO & SEM\u003C/li>\u003Cli>TikTok Business Center\u003C/li>\u003Cli>LinkedIn Campaign Manager\u003C/li>\u003Cli>Email Marketing Platforms\u003C/li>\u003Cli>CRM Systems\u003C/li>\u003Cli>Social Media Analytics Tools\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Competencies\u003C/b>\u003C/p> \u003Cul>\u003Cli>Strategic thinking\u003C/li>\u003Cli>Content marketing expertise\u003C/li>\u003Cli>Data analysis\u003C/li>\u003Cli>Project management\u003C/li>\u003Cli>Communication skills\u003C/li>\u003Cli>Creativity and innovation\u003C/li>\u003Cli>Consumer behavior understanding\u003C/li>\u003Cli>Stakeholder management\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Success Profile\u003C/b>\u003C/p> \u003Cul>\u003Cli>The ideal candidate is a digitally savvy marketer who can transform Lexta's brands into category leaders through innovative digital campaigns, strong community engagement, data-driven decision-making, and measurable business results. \u003C/li>\u003Cli>They must be capable of managing multiple consumer brands while driving growth, visibility, and customer loyalty across Ghana and other target markets.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Location\u003C/b>: Accra, Ghana\u003C/p> \u003Cp>\u003Cb>Salary\u003C/b>: – Ghc 1500 -Ghc 2,500\u003C/p>","2026-10-07T03:35:51.997000Z","2026-10-11T20:58:09.568000Z","2026-10-07T03:35:53.328000Z","2026-11-19T03:35:53.328000Z",{"id":13,"name":14,"bio":6,"website":6,"email":6,"logoUrl":6,"webAccess":6,"country":15,"isDeleted":16,"isVerified":6,"createdAt":17,"credits":18,"phoneNumber":6,"billingType":19,"offerCount":20,"planUsage":21,"createdBy":6},"6a9b9a95d5b1f988211b38b2","Lexta Ghana Limited","GH",false,"2026-09-05T04:29:09.875000Z",0,"credits",2,{"name":22,"limits":23,"limitsResetAt":6},"free",{"activeOffers":18,"talentPool":18,"storageMb":18,"candidateDetailsPerMonth":18,"matchesPerMonth":18,"assessmentsPerMonth":18,"cvDownloadLimit":18},"published","lexta-ghana-limited-digital-social-media-manager-ftVxIk","ftVxIk","https://d3271xlc036mcy.cloudfront.net/og/Digital-&-Social-Media-Manager-ftVxIk.png",true,[30],"full_time",{"countries":32,"educationLevels":6,"schools":6,"languages":6,"jobseekerTypes":33},[15],[34],"talent",{"street":6,"country":36,"countryCode":15,"postalCode":6,"city":37,"administrativeArea":6,"subAdministrativeArea":6,"locality":6,"subLocality":6,"geo":6},"Ghana","Accra","XOF","https://www.jobberman.com.gh/listings/digital-social-media-manager-9je9n5","Jobberman"]