[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"job-elite-tools-ltd-marketing-and-website-lead-IwsR9j":3},{"id":4,"title":5,"departement":6,"description":7,"createdAt":8,"updatedAt":9,"publishedAt":10,"closedAt":11,"company":12,"domains":6,"status":24,"slug":25,"uniqueCode":26,"ogImage":27,"questionnaire":6,"displayScoreForJobseeker":28,"workModel":29,"jobTypes":30,"experiencesLevels":32,"hardFilters":34,"minSalary":6,"maxSalary":6,"address":38,"currency":41,"isExternal":28,"externalLink":42,"externalPlatform":43},"6a56fd885442065e6f772dec","MARKETING AND WEBSITE LEAD",null,"\u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Reports to\u003C/b>\u003C/p> \u003Cp>Operations Team Lead\u003C/p> \u003Cp>\u003Cb>Location\u003C/b>\u003C/p> \u003Cp>Nairobi, Kenya (on-site, with occasional travel to branches)\u003C/p> \u003Cp>\u003Cb>Experience Level\u003C/b>\u003C/p> \u003Cp>2–3 years in marketing, digital, or website/content management\u003C/p> \u003Cp>\u003Cb>Team Structure\u003C/b>\u003C/p> \u003Cp>Individual contributor; works closely with team leaders across branches and departments to source content and align on priorities, and coordinates external web developers, designers, and agencies as needed\u003C/p> \u003Cp>\u003Cb>Compensation\u003C/b>\u003C/p> \u003Cp>Competitive, commensurate with experience (range TBD by hiring team)\u003C/p> \u003Cp>\u003Cb>About Elite Tools Kenya\u003C/b>\u003C/p> \u003Cp>Elite Tools Kenya Limited is a Nairobi-based distributor of industrial tools, equipment, and hardware, with over 25 years of operation and branches across Kenya, including the coast. As the company accelerates its digital transformation — including a website redevelopment, e-commerce and lead-generation capabilities, and expanded social media presence — we are seeking a hands-on Marketing and Website Lead to own our digital brand presence and drive measurable growth in visibility, engagement, and leads.\u003C/p> \u003Cp>\u003Cb>Role Summary\u003C/b>\u003C/p> \u003Cp>The Marketing and Website Lead will own Elite Tools Kenya's website and social media presence end-to-end — from day-to-day content execution to leading the company's broader website redesign initiative. This is a hybrid role combining strategic project leadership (the website redesign) with consistent, high-quality execution across social and digital channels. The ideal candidate is equally comfortable briefing a web development agency as they are scheduling an Instagram post.\u003C/p> \u003Cp>\u003Cb>Core Responsibilities\u003C/b>\u003C/p> \u003Cp>\u003Cb>Website Ownership & Redesign Leadership\u003C/b>\u003C/p> \u003Cp>• Manage day-to-day website updates, content edits, and bug fixes on elitekenya.com\u003C/p> \u003Cp>• Lead the website redesign initiative day-to-day — gathering requirements, briefing vendors/developers, and tracking progress to launch — in close coordination with the Operations Team Lead and relevant department leaders\u003C/p> \u003Cp>• Own the website content strategy: product listings, landing pages, service pages, and lead-capture forms\u003C/p> \u003Cp>• Monitor site performance, uptime, and user experience, escalating technical issues to developers/IT as needed\u003C/p> \u003Cp>• Ensure the website is optimized for search engines (on-page SEO: metadata, page speed, mobile responsiveness, keyword structure)\u003C/p> \u003Cp>\u003Cb>Social Media & Content\u003C/b>\u003C/p> \u003Cp>• Create, design, and schedule regular Instagram and Facebook posts aligned with brand guidelines\u003C/p> \u003Cp>• Develop and publish LinkedIn content positioning Elite Tools Kenya as an industry authority (company updates, product spotlights, thought leadership)\u003C/p> \u003Cp>• Build and maintain a monthly content calendar across all channels\u003C/p> \u003Cp>• Monitor comments, messages, and reviews across social platforms and respond or escalate appropriately\u003C/p> \u003Cp>• Coordinate with photographers/videographers or produce content in-house for product and branch features\u003C/p> \u003Cp>\u003Cb>Marketing Operations & Reporting\u003C/b>\u003C/p> \u003Cp>• Manage email/newsletter marketing campaigns to existing customers and leads\u003C/p> \u003Cp>• Run and optimize light paid social campaigns (Meta/LinkedIn ads) where budget is allocated\u003C/p> \u003Cp>• Track and report on website traffic, social engagement, lead generation, and campaign performance monthly\u003C/p> \u003Cp>• Maintain brand consistency (visual identity, tone, messaging) across all digital touchpoints\u003C/p> \u003Cp>• Coordinate with external vendors and agencies (web developers, designers, ad platforms) as needed\u003C/p> \u003Cp>\u003Cb>Required Qualifications\u003C/b>\u003C/p> \u003Cp>• 2–3 years of experience in marketing, digital marketing, or website/content management, ideally in a B2B, industrial, or distribution business\u003C/p> \u003Cp>• Experience managing or regularly updating a website (CMS platforms such as WordPress, Shopify, or similar); exposure to a redesign or rebuild project is a strong plus\u003C/p> \u003Cp>• Proven track record running Instagram, Facebook, and LinkedIn business pages, including content creation and scheduling tools\u003C/p> \u003Cp>• Working knowledge of SEO fundamentals and basic web analytics (Google Analytics, Meta Business Suite, or equivalent)\u003C/p> \u003Cp>• Strong written communication skills in English, with the ability to adapt tone across platforms\u003C/p> \u003Cp>• Comfortable working independently, managing multiple priorities, and coordinating external vendors\u003C/p> \u003Cp>\u003Cb>Preferred Qualifications\u003C/b>\u003C/p> \u003Cp>• Bachelor's degree in Marketing, Communications, Business, or a related field\u003C/p> \u003Cp>• Experience with e-commerce or lead-generation website features (product catalogs, quote/RFQ forms, chatbots)\u003C/p> \u003Cp>• Basic graphic design skills (Canva, Adobe Creative Suite, or similar)\u003C/p> \u003Cp>• Experience running paid social media campaigns\u003C/p> \u003Cp>• Familiarity with the industrial tools, hardware, or B2B distribution sector in East Africa\u003C/p> \u003Cp>• Experience with email marketing platforms (Mailchimp, HubSpot, or similar)\u003C/p> \u003Cp>\u003Cb>Success Measures\u003C/b>\u003C/p> \u003Cp>\u003Cb>First 90 Days\u003C/b>\u003C/p> \u003Cp>• Days 1–30: Complete a full audit of the current website and social channels (content gaps, SEO basics, load speed, current traffic/engagement baseline); meet with the Operations Team Lead and department heads to align on redesign priorities and content needs\u003C/p> \u003Cp>• Days 31–60: Deliver a website redesign roadmap and timeline with vendor/developer options assessed; launch a consistent posting cadence (minimum 3x/week Instagram & Facebook, 2x/week LinkedIn) against a documented content calendar\u003C/p> \u003Cp>• Days 61–90: Set up baseline tracking dashboards for website traffic, social engagement, and lead form submissions; deliver the first monthly performance report; have the redesign scope and vendor selection finalized and underway\u003C/p> \u003Cp>\u003Cb>Ongoing (Quarterly / Annual)\u003C/b>\u003C/p> \u003Cp>• Website traffic growth and improved on-site engagement (time on site, pages per session)\u003C/p> \u003Cp>• Increase in qualified leads/inquiries generated through the website\u003C/p> \u003Cp>• Follower growth and engagement rate improvements across Instagram, Facebook, and LinkedIn\u003C/p> \u003Cp>• Successful, on-time delivery of the website redesign project\u003C/p> \u003Cp>• Consistent brand presentation across all digital channels\u003C/p> \u003Cp>\u003Cb>How to Apply\u003C/b>\u003C/p> \u003Cp>Interested candidates should submit a CV\u003C/p>","2026-07-15T03:24:56.456000Z","2026-07-16T13:06:57.061000Z","2026-07-15T03:24:57.212000Z","2026-10-10T03:24:57.212000Z",{"id":13,"name":14,"bio":6,"website":6,"email":6,"logoUrl":6,"webAccess":6,"country":15,"isDeleted":16,"isVerified":6,"createdAt":17,"credits":18,"phoneNumber":6,"billingType":19,"offerCount":20,"planUsage":21,"createdBy":6},"6a56fd4c8a09d92bc05e63ad","Elite Tools Ltd.","KE",false,"2026-07-15T03:23:56.810000Z",0,"credits",2,{"name":22,"limits":23,"limitsResetAt":6},"free",{"activeOffers":18,"talentPool":18,"storageMb":18,"candidateDetailsPerMonth":18,"matchesPerMonth":18,"assessmentsPerMonth":18,"cvDownloadLimit":18},"published","elite-tools-ltd-marketing-and-website-lead-IwsR9j","IwsR9j","https://d3271xlc036mcy.cloudfront.net/og/MARKETING-AND-WEBSITE-LEAD-IwsR9j.png",true,"hybrid",[31],"full_time",[33],"intermediate",{"countries":35,"educationLevels":6,"schools":6,"languages":6,"jobseekerTypes":36},[15],[37],"talent",{"street":6,"country":39,"countryCode":15,"postalCode":6,"city":40,"administrativeArea":6,"subAdministrativeArea":6,"locality":6,"subLocality":6,"geo":6},"Kenya","Nairobi","XOF","https://www.brightermonday.co.ke/listings/marketing-and-website-lead-pgdg2r","BrighterMonday"]