[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"job-tap-am-ltd-strategic-growth-marketing-lead-a1fn30":3},{"id":4,"title":5,"departement":6,"description":7,"createdAt":8,"updatedAt":9,"publishedAt":10,"closedAt":11,"company":12,"domains":6,"status":24,"slug":25,"uniqueCode":26,"ogImage":27,"questionnaire":6,"displayScoreForJobseeker":28,"workModel":29,"jobTypes":30,"experiencesLevels":32,"hardFilters":34,"minSalary":38,"maxSalary":39,"address":40,"currency":43,"isExternal":28,"externalLink":44,"externalPlatform":45},"6a7d4015cb0b07d18d6b2d7f","Strategic Growth & Marketing Lead",null,"\u003Cp>\u003Cb>Responsibilities:\u003C/b>\u003C/p> \u003Cul>\u003Cli>Building and managing a strong waitlist of people who are genuinely likely to use Tap Am at launch.\u003Cbr />\u003C/li>\u003Cli>Creating growth campaigns across WhatsApp, Instagram, TikTok, X, campuses, creator communities, nightlife/social circles, small businesses, and local merchant networks.\u003Cbr />\u003C/li>\u003Cli>Designing referral and ambassador campaigns that drive real signups, not vanity numbers.\u003Cbr />\u003C/li>\u003Cli>Identifying early user segments and communities where Tap Am can grow fastest.\u003Cbr />\u003C/li>\u003Cli>Running lightweight experiments weekly and reporting what worked, what failed, and what we should double down on\u003Cbr />\u003C/li>\u003Cli>Creating content ideas, campaign briefs, launch messaging, and user-facing copy\u003Cbr />\u003C/li>\u003Cli>Recruiting and managing micro-ambassadors, student reps, creators, or community partners where useful.\u003Cbr />\u003C/li>\u003Cli>Speaking directly with potential users to understand objections, excitement, use cases, and willingness to adopt.\u003Cbr />\u003C/li>\u003Cli>Supporting partnerships with Lagos-based businesses, event organizers, campuses, creators, and communities.\u003Cbr />\u003C/li>\u003Cli>Tracking waitlist quality, conversion intent, referral performance, campaign performance, and community feedback.\u003C/li>\u003C/ul> \u003Cp>\u003Cb>\u003Cbr />\u003C/b>\u003C/p> \u003Cp>\u003Cb>Requirements:\u003C/b>\u003C/p> \u003Cul>\u003Cli>You should be someone who understands how people in Lagos actually discover and adopt products.\u003C/li>\u003Cli> You are comfortable online, but you are not afraid to step outside when the strategy requires it.\u003Cbr />\u003C/li>\u003Cli>Live in Lagos and understand Lagos youth, business, creator, student, and social culture.\u003Cbr />\u003C/li>\u003Cli>Have experience in growth, marketing, community building, campus marketing, creator marketing, fintech marketing, or startup go-to-market.\u003Cbr />\u003C/li>\u003Cli>Can write clearly and create messaging that feels human, not corporate.\u003Cbr />\u003C/li>\u003Cli>Understand WhatsApp distribution, Instagram/TikTok content, referrals, community seeding, and grassroots growth.\u003Cbr />\u003C/li>\u003Cli>Are comfortable talking to strangers, merchants, students, creators, and potential users.\u003Cbr />\u003C/li>\u003Cli>Can think from first principles and not just copy generic marketing tactics.\u003Cbr />\u003C/li>\u003Cli>Care about numbers: signups, activation intent, referral rate, cost per lead, conversion quality, and retention signals.\u003Cbr />\u003C/li>\u003Cli>Can work independently without needing constant supervision.\u003Cbr />\u003C/li>\u003Cli>Are honest about what is working and what is not.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Nice To Have:\u003C/b>\u003C/p> \u003Cul>\u003Cli>Previous experience growing a fintech, consumer app, creator product, campus product, or marketplace.\u003Cbr />\u003C/li>\u003Cli>Existing relationships with Lagos creators, student communities, small businesses, nightlife/event communities, or merchant groups.\u003Cbr />\u003C/li>\u003Cli>Basic design/content skills using Canva, CapCut, Notion, Google Sheets, or similar tools\u003Cbr />\u003C/li>\u003Cli>Comfort appearing in or directing short-form video content.\u003Cbr />\u003C/li>\u003Cli>Experience managing ambassadors or street/community activations.\u003C/li>\u003C/ul> \u003Cp>\u003Cb>\u003Cbr />\u003C/b>\u003C/p> \u003Cp>\u003Cb>What Success Looks Like:\u003C/b>\u003C/p> \u003Cul>\u003Cli>Success means we are not just collecting emails or phone numbers.\u003C/li>\u003Cli> We are building a waitlist of people who understand Tap Am, are excited by the product, and are likely to use it when we launch.\u003C/li>\u003C/ul> \u003Cp>\u003Cb>\u003Cbr />\u003C/b>\u003C/p> \u003Cp>\u003Cb>You will be measured by:\u003C/b>\u003C/p> \u003Cul>\u003Cli>Number of qualified waitlist signups.\u003Cbr />\u003C/li>\u003Cli>Quality of leads and likelihood to convert at launch.\u003Cbr />\u003C/li>\u003Cli>Growth from referrals and community loops.\u003Cbr />\u003C/li>\u003Cli>Engagement from waitlist users.\u003Cbr />\u003C/li>\u003Cli>Number and quality of partnerships or community channels opened.\u003Cbr />\u003C/li>\u003Cli>Clear weekly reporting and learning from experiments\u003Cbr />\u003C/li>\u003Cli>Strength of launch-readiness in Lagos.\u003C/li>\u003C/ul> \u003Cp>\u003Cb>\u003Cbr />\u003C/b>\u003C/p> \u003Cp>\u003Cb>How We Work:\u003C/b>\u003C/p> \u003Cul>\u003Cli>Tap Am is an early-stage startup, so this role is hands-on. \u003C/li>\u003Cli>You will be expected to move quickly, test ideas, learn from users, and help shape the growth playbook from the ground up.\u003Cbr />\u003C/li>\u003Cli>We care more about taste, energy, ownership, and results than certificates. \u003C/li>\u003Cli>If you are the kind of person who can take an idea, turn it into a campaign, get people talking, and show us the numbers, we want to hear from you.\u003C/li>\u003C/ul> \u003Cp>\u003Cbr />\u003C/p> \u003Cp>\u003Cb>Remuneration: NGN\u003C/b> 150,000 Monthly\u003C/p>","2026-08-13T03:55:01.021000Z","2026-08-27T02:23:11.754000Z","2026-08-13T03:55:01.825000Z","2026-11-09T03:55:01.825000Z",{"id":13,"name":14,"bio":6,"website":6,"email":6,"logoUrl":6,"webAccess":6,"country":15,"isDeleted":16,"isVerified":6,"createdAt":17,"credits":18,"phoneNumber":6,"billingType":19,"offerCount":20,"planUsage":21,"createdBy":6},"6a7d4009cb0b07d18d6b2d7a","Tap Am Ltd","NG",false,"2026-08-13T03:54:49.986000Z",0,"credits",1,{"name":22,"limits":23,"limitsResetAt":6},"free",{"activeOffers":18,"talentPool":18,"storageMb":18,"candidateDetailsPerMonth":18,"matchesPerMonth":18,"assessmentsPerMonth":18,"cvDownloadLimit":18},"published","tap-am-ltd-strategic-growth-marketing-lead-a1fn30","a1fn30","https://d3271xlc036mcy.cloudfront.net/og/Strategic-Growth-&-Marketing-Lead-a1fn30.png",true,"remote",[31],"full_time",[33],"senior",{"countries":35,"educationLevels":6,"schools":6,"languages":6,"jobseekerTypes":36},[15],[37],"talent",150000,250000,{"street":6,"country":41,"countryCode":15,"postalCode":6,"city":42,"administrativeArea":6,"subAdministrativeArea":6,"locality":6,"subLocality":6,"geo":6},"Nigeria","Lagos","NGN","https://www.jobberman.com/listings/strategic-growth-marketing-lead-k76n8m","Jobberman"]