Marketing Associate

Description

This role is Cauridor’s marketing reference point in Senegal — the person who turns regional marketing strategy into real, local execution and gives the Regional Marketing Manager an on-the-ground presence they don’t have themselves.

Rather than setting strategy, this role owns local delivery: adapting campaigns to the Senegalese market, running events and field marketing locally, keeping the brand consistent in-market, and flagging what’s working (or not) back to the region. It exists because strategy designed centrally still needs someone who actually knows
Senegal — its language, culture, media, and market dynamics — to make it land.

Your Impact Zone

Local Execution of Regional Strategy

• Execute the marketing plan set by the Regional Marketing Manager within Senegal, adapting campaigns to local language, culture, and market conditions.
• Provide local market intelligence and competitor observations back to the region to inform strategy.
• Track and report on local marketing spend against the budget allocated by the Regional Marketing Manager

Brand & Local Communication

• Ensure brand consistency across all Senegal-market materials, in coordination with regional brand guidelines.
• Coordinate creation and localization of marketing content (social, print, digital, PR) for the Senegalese audience, including French-language adaptation.
• Maintain day-to-day relationships with local agencies, vendors, and media contacts.

Digital Marketing (Local)

• Support execution of social media content and community engagement specific to Senegal.
• Monitor local digital performance and flag trends or issues to the Regional Marketing Manager.

Events & Field Marketing

• Plan and run local events, activations, and sponsorships in Senegal.
• Lead partnership marketing and local visibility efforts, working closely with the Senegal country team.
• This is likely the largest part of the role — the most direct, hands-on expression of « reference point » in-market.

Cross-Functional Collaboration

• Act as the marketing point of contact for the Senegal country team, working with local Sales, Operations, and
• Compliance to keep marketing activity aligned with what’s happening on the ground.
• Escalate anything with legal, compliance, or brand risk to the Regional Marketing Manager rather than resolving unilaterally.

Your Toolkit for the Role

• 2–4 years of experience in marketing, communications, or a related field, ideally including event/field marketing.
• Strong understanding of the Senegalese market, media landscape, and culture.
• Comfortable executing a strategy set by someone else, with good judgment on when to adapt locally versus escalate.
• Hands-on content and social media experience.
• Experience working with local agencies/vendors.
• Fluent French; working proficiency in
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