Responsibilities:

Build strong working relationships with supermarket buyers, category managers, branch managers and marketing teams.
Negotiate better shelf positioning, branded displays, end-cap placements and promotional opportunities.
Plan and execute product sampling, tasting events, product demonstrations and in-store campaigns.
Ensure Shroom products are properly displayed, correctly priced and consistently available.
Supervise merchandisers, store promoters and temporary activation staff.
Monitor stock levels and report out-of-stock products for prompt replenishment.
Coordinate supermarket-specific promotions, bundles, discounts and loyalty offers.
Secure opportunities for Shroom products to appear on supermarket social-media pages, websites, catalogues and WhatsApp broadcasts.
Work with the company’s digital-marketing team to create “Available Here” and “Where to Buy” campaigns.
Capture photographs, videos and customer feedback during store visits and activations.
Monitor competitor pricing, promotions, displays and new product launches.
Prepare weekly activity reports and monthly performance reports.
Track sales before, during and after each activation.
Identify opportunities to improve retail execution, customer engagement and conversion.
Ensure all marketing materials and product claims comply with company and regulatory requirements.

Requirements:

Bachelor’s degree or HND in Marketing, Business Administration, Mass Communication or a related discipline.
Minimum of 2–4 years’ experience in trade marketing, brand activation, merchandising, modern trade, FMCG sales or retail marketing.
Practical experience working with supermarkets, pharmacies, food brands or consumer products.
Experience supervising promoters or merchandisers.
Good understanding of Instagram, Facebook, TikTok and WhatsApp marketing.
Strong negotiation, communication and relationship-management skills.
Ability to prepare reports and use Microsoft Excel and PowerPoint.
Must understand Lagos routes and be willing to travel regularly to supermarket branches.
Experience in healthy foods, beverages, dairy products, functional foods or wellness products will be an advantage.

Trade Marketing & Brand Activation Executive