Software Marketing Executive

Key Responsibilities

Software Marketing & Promotion

Product Marketing

• Promote the company’s software products and technology solutions to businesses and organizations.
• Develop and execute marketing campaigns for:
• Software products
• SaaS solutions
• Mobile applications
• Enterprise systems
• Digital platforms

Brand Awareness

• Increase market visibility and brand awareness through:
• Social media marketing
• Email campaigns
• Online advertising
• Product demonstrations
• Corporate presentations
• Technology events and exhibitions

Content Development

Assist in creating:

• Product brochures
• Marketing presentations
• Proposal documents
• Social media content
• Website content
• Product videos and promotional materials

Business Development & Sales Support

Lead Generation

• Identify and develop new business opportunities.
• Generate leads through:
• Cold calling
• Networking
• Social media platforms
• Referrals
• Corporate engagements

Client Engagement

• Schedule and conduct:
• Product demos
• Client presentations
• Solution walkthroughs
• Business meetings

Proposal & Tender Support

• Assist in preparing:
• Technical proposals
• Quotations
• Tender documents
• Business presentations

Customer Relationship Management

• Build and maintain strong relationships with clients and stakeholders.
• Follow up on leads, proposals, and customer inquiries.

Digital Marketing & Online Presence

Digital Campaign Management

• Manage digital campaigns using:
• LinkedIn
• Facebook
• Instagram
• Google Ads

Website & SEO Support

• Support website content updates and optimization.
• Assist in improving:
• Search engine visibility
• Website engagement
• Online lead generation

Analytics & Reporting

• Monitor and analyze:
• Campaign performance
• Website traffic
• Social media engagement
• Lead conversion rates
• Prepare marketing and sales performance reports for management.

Market Research & Competitive Analysis

• Market Intelligence
• Research market trends and customer needs within:
• Insurance
• Finance
• Government
• Enterprise technology sectors

Competitive Analysis

• Monitor competitor products, pricing, and marketing strategies.
• Identify market opportunities and areas for product positioning.

Customer Support & Product Adoption

• Customer Onboarding
• Support onboarding activities for new software clients.
• Assist users with product understanding and adoption.

User Feedback Management

• Collect customer feedback and communicate insights to the product and development teams for continuous improvement.

Required Qualifications & Experience

• Bachelor’s Degree in:
• Marketing
• Business Administration
• Information Technology
• Communications
• Minimum of 2–4 years’ experience in:
• Software marketing
• Technology sales
• Digital marketing
• Business development
• Experience marketing software solutions or technology products will be an added advantage.

Required Technical Skills

Marketing & Sales Tools

• Knowledge of:
• CRM systems
• Social media marketing platforms
• Digital advertising tools
• Email marketing tools

Digital Marketing Skills

• Social media management
• Content marketing
• SEO basics
• Online campaign management
• Lead generation strategies

Business & Proposal Skills

• Proposal writing
• Presentation development
• Client engagement
• Sales negotiation

Technical Understanding

• Basic understanding of:
• Software products
• SaaS platforms
• Mobile applications
• Business systems
• Technology solutions

Soft Skills

• Strong communication and interpersonal skills
• Excellent presentation skills
• Strong negotiation and persuasion abilities
• Customer relationship management skills
• Creativity and innovation
• Goal-oriented mindset
• Ability to work under pressure and meet targets

Key Performance Indicators (KPIs)

Performance for this role will be measured using:

• Lead generation targets
• Sales conversion rates
• Customer acquisition levels
• Marketing campaign performance
• Client engagement levels
• Proposal success rates
• Social media growth and engagement
• Revenue contribution

Ideal Candidate Profile

The ideal candidate should:

• Be passionate about technology and software solutions
• Have strong marketing and communication abilities.
• Be confident in engaging corporate clients and decision-makers.
• Be capable of translating technical solutions into business value.
• Be proactive, innovative, and results-oriented.
• Have a strong understanding of digital marketing trends and customer engagement strategies.

Location: Accra

Salary: Attractive