Sales Consultant – Commercial & Industrial Solar PV

Key Responsibilities

1. Lead Generation & Prospecting

• Identify and target potential clients across residential, commercial, and industrial sectors
• Generate new business through cold calling, referrals, networking, and digital channels
• Conduct site visits and actively build a strong pipeline of opportunities
• Represent the business at industry events, expos, and networking forums

2. Client Engagement & Needs Analysis

• Meet with clients to understand their energy usage, operational needs, and cost challenges
• Analyse electricity bills and consumption patterns
• Conduct or coordinate site assessments, including roof space, shading, and infrastructure suitability
• Educate clients on solar solutions, including cost savings, ROI, and system benefits

3. Solution Design & Proposal Development

• Collaborate with technical teams to develop customised solar solutions
• Prepare detailed, professional proposals outlining:
• System size (kWp)
• Estimated energy generation
• Full cost breakdown
• ROI and payback period
• Present solutions clearly and confidently, ensuring client understanding and buy-in

4. Sales Conversion & Closing

• Manage the full sales cycle from initial engagement to signed agreement
• Address and overcome objections relating to cost, reliability, and financing
• Negotiate pricing and terms within company guidelines
• Consistently close deals and achieve revenue targets

5. Project Handover & Coordination

• Ensure a smooth transition from sales to installation teams
• Confirm all required documentation is accurate and complete
• Remain engaged throughout the installation phase to manage client expectations

6. Customer Relationship Management

• Maintain strong, ongoing relationships with clients
• Provide regular updates on project progress
• Ensure a high level of customer satisfaction
• Drive referrals and repeat business opportunities

7. Market & Product Knowledge

• Stay up to date with solar technologies (panels, inverters, batteries)
• Keep informed on industry trends, competitor offerings, and regulatory changes
• Understand local tariffs, incentives, and grid requirements

8. Reporting & Administration

• Track all sales activities and pipeline progress via CRM systems
• Report on key metrics including leads, conversions, and revenue
• Maintain accurate and up-to-date client records

9. Revenue & KPI Achievement

• Meet or exceed monthly and quarterly sales targets
• Focus on profitability and margin, not just volume
• Contribute to overall business growth objectives

Key Requirements

• Proven experience in a sales role (experience in solar, energy, or technical solutions is advantageous)
• Strong communication, negotiation, and presentation skills
• Basic technical understanding of solar energy systems (or willingness to learn)
• Solid financial acumen, including understanding ROI and payback models
• Self-motivated, target-driven, and resilient
• Customer-centric approach with strong relationship-building skills
• Valid driver’s license and willingness to travel for client meetings and site visits

What Success Looks Like

• Consistently achieving and exceeding sales targets
• Building a strong, sustainable sales pipeline
• Delivering high-quality, tailored solutions that meet client needs
• Generating repeat business and referrals
• Contributing to the growth of the renewable energy sector