Sales and Marketing Officer

Responsibilities:

• Develop and implement sales and marketing strategies to promote tech training programs and courses.
• Drive student enrollment through effective lead generation and conversion strategies
• Identify and engage prospective students, corporate clients, and institutional partners.
• Promote programs via digital channels (social media, email marketing, paid ads) and offline outreach
• Conduct information sessions, presentations, and follow-ups with prospective students.
• Manage inquiries and guide prospects through the enrolment process.
• Build partnerships with schools, NYSC groups, and organisations for training opportunities.
• Monitor and optimise marketing campaigns for better reach and conversion.
• Maintain relationships with students and alumni to encourage referrals.
• Track performance metrics and provide weekly/monthly reports.

Requirements:

• Bachelor’s degree in marketing, business administration, education, or a related field
• 1–3 years’ experience in sales/marketing, preferably in EdTech, training institutes, or education sector
• Strong knowledge of digital marketing tools and social media platforms
• Passion for education, technology, and youth development
• Excellent communication, persuasion, and presentation skills
• Ability to meet enrollment and revenue targets
• A basic understanding of tech courses (e.g., software development, data analysis, UI/UX) is an added advantage

Key Competencies:

• Strong sales and conversion skills
• Customer engagement and relationship management
• Creativity in marketing campaigns
• Result-oriented mindset
• Ability to work independently and as part of a team
• KPIs (Key Performance Indicators)
• Monthly student enrollment targets
• Lead generation and conversion rates
• Revenue generated from course sales
• Engagement rates on marketing campaigns
• Number of partnerships/collaborations secured

Remuneration: NGN175,000 Monthly

Location: 1, Ogunlesi Street, Off Awoyokun, Onipanu, Lagos