Sales Agent (Nairobi ,Mombasa, Kisumu, Nakuru and Eldoret)

Job Purpose
To drive revenue growth by identifying, engaging, and onboarding clients (schools, education providers, training institutions, and related businesses) onto our platform through paid directory listings, advertising packages, and digital visibility solutions.
Directory platforms like this typically connect users with educational opportunities, resources, and institutions, helping bridge information gaps and improve access to education services.

Remuneration Structure

• Retainer of KES 15,000 PM
  
• Commission of KES 300 per listing sold
  
• Bonuses for exceeding targets
  
• Incentives for bulk onboarding (e.g., schools clusters)
  

Key Responsibilities
1. Client Acquisition & Sales

• Identify and target potential clients (schools, colleges, training centers, education service providers).
  
• Pitch and sell listing packages, featured placements, and advertising opportunities.
  
• Generate leads through field visits, calls, referrals, and digital outreach.
  
• Convert prospects into paying clients.
  

2. Relationship Management

• Build and maintain strong relationships with clients.
  
• Provide guidance on how clients can maximize visibility on the platform.
  
• Handle client inquiries and ensure high customer satisfaction.
  

3. Market Development

• Map and segment the education market (public, private, TVETs, online learning providers).
  
• Identify new opportunities for listings and partnerships.
  
• Provide feedback on market trends and competitor activities.
  

4. Sales Targets & Reporting

• Achieve monthly and quarterly sales targets.
  
• Maintain accurate records of leads, conversions, and revenue.
  
• Prepare regular sales reports and pipeline updates.
  

5. Brand Promotion

• Represent the platform at events, exhibitions, and institutional visits.
  
• Promote awareness of the platform as a trusted education directory.
  

Key Deliverables

• Number of new listings onboarded per month
  
• Revenue generated from listings and ads
  
• Client retention and renewal rates
  
• Growth in platform visibility and client base
  

Qualifications & Experience

• Diploma or Degree in Sales, Marketing, Business, or related field.
  
• At least 1– 2 years experience in: Sales, marketing, or business development, preferably in digital platforms, classifieds, or advertising.
  
• Experience in the education sector is an added advantage.
  

Key Skills & Competencies

• Strong sales and negotiation skills
  
• Excellent communication and persuasion ability
  
• Self-driven with a results-oriented mindset
  
• Ability to work independently and meet targets
  
• Basic understanding of digital marketing and online platforms
  
• Networking and relationship-building skills
  

KPIs (Performance Indicators)

• Monthly sales revenue
  
• Number of new clients onboarded
  
• Lead conversion rate
  
• Client retention rate
  

Reporting Line
Reports to: Sales & Marketing Manager / Business Development Lead

Work Environment

• Field-based with occasional office reporting
  
• Frequent travel to institutions and client locations
  
• Flexible, target-driven work structure
  

Ideal Candidate Profile
A proactive and persuasive sales professional with a passion for education and digital platforms, capable of building a strong client base and driving adoption of an online directory service