Senior Copywriter

Senior Copywriter
Pinelands, Cape Town
Hybrid
Job overview

We are looking for a skilled senior copywriter with at least 10 years of marketing and advertising experience, with proven ability to conceptualise and produce engaging copy for through-the-line channels including, but not limited to ATL, BTL, DM, and Digital.

The ideal candidate has a strong background in financial writing and a keen understanding of the financial services industry. You should be adept at interpreting briefs, adhering to brand guidelines, and working both rapidly and accurately.

Key responsibilities

• Copy production: As a key resource in the Creative Team, you will produce compelling, impactful copy across our brands and platforms.
• Strategic alignment: You will conceptualise and produce strategically aligned copy, ensuring it adheres to brand guidelines and industry standards.
• Visual collaboration: You will have an acute visual imagination and be able to conceptualise how the design team represents campaigns.
• Cross-functional output: You will be adept at writing copy for a variety of channels and media, including direct marketing, social media, digital banners, websites, and display ads, Google Ads, sales scripts, and more.
• Stakeholder engagement: You will work closely with the traffic team, the broader Creative Team, and senior stakeholders to ensure creative alignment with business goals.
• Performance optimisation: You will be able to use insights from performance data to refine copy and improve future campaign results.

Key attributes and competencies

• A team player.
• Agile, flexible, and calm under pressure.
• A positive attitude.
• Accuracy while multitasking.
• Strong sense of self-discipline and ethics.
• Organised, with good time-management skills.
• Good understanding of AI and how to use it so that it amplifies your work, not replaces it.

Requirements

• A bachelor’s degree or diploma in copywriting, marketing, communications, journalism, or a related field.
• Proficient in MS Office 365, Google Docs, project management systems (Asana), Microsoft Teams, etc.
• Exceptional writing, with a stand-out portfolio that demonstrates conceptual thinking and execution across channels.
• Strong digital skills.
• Proofreading skills.
• Familiarity with SEO is an advantage.
• Deadline-driven, with strong project management skills.
• Good presentation skills.
• Strong administrative and organisational skills.
• Must align to Confluent’s values.