Social Media Manager

Responsibilities:

Social Media Management:

• Manage and grow the company’s social media platforms (e.g., Instagram, Facebook, LinkedIn, etc.)
• Develop and implement content strategies to increase brand visibility and engagement.
• Develop content calendars aligned with marketing and business goals
• Ensure consistency in brand voice and messaging across all platforms
• Respond promptly to online inquiries and convert them into qualified sales leads
• Engage with followers, clients, and prospects to build strong online relationships
• Support client acquisition through digital interactions
• Design social media strategies aligned with business goals
• Identify target audiences and choose the right platforms
• Stay updated on trends and algorithm changes
• Work with marketing, design, and sales teams
• Coordinate with influencers or brand ambassadors
• Align social media campaigns with overall marketing plans
• Run paid social media ads
• Optimize campaigns for better ROI
• Manage budgets and targeting.

Reporting & Performance Tracking:

• Monitor and analyze social media performance metrics
• Prepare periodic reports on engagement, leads, and campaign performance
• Provide insights and recommendations to improve digital strategies

Requirements:

• Bachelor’s degree in Mass Communication, Marketing, or any related social science discipline
• Minimum of 3 years of experience in social media management, digital marketing, or related roles
• Proven experience in content creation and online audience engagement
• Excellent communication and interpersonal skills
• Strong content writing and storytelling ability
• Graphic content and basic video creation skills
• Customer service and relationship management
• Creativity and attention to detail
• Time management and ability to multitask

Key Performance Indicators (KPIs):

• Quality and creativity of the content produced
• Consistency and number of posts across platforms
• Response time to inquiries and engagement rate
• Number of leads generated and converted
• Growth in followers and audience engagement

Working Conditions:

• Office-based role with active digital engagement responsibilities
• May require occasional support for marketing events or campaigns 

Location: Ikeja, Lagos