Digital Marketing Manager

A leading South African home and lifestyle appliance brand that specializes in premium air treatment and climate control solutions is seeking a Digital Marketing Manager who will owns the digital growth engine, encompassing paid advertising, social media presence, and e-commerce marketing.
Responsibilities:

• Execute paid media strategy and manage budgets across Meta (FB/IG), Google Ads, Takealot, and Amazon.co.za.

• Hands-on build, manage, and optimize Meta campaigns within Ads Manager (audiences, testing, scaling).

• Evaluate channel performance against internal sales data rather than platform-reported metrics.

• Manage external advertising agencies; strategically bring channels in-house when performance dictates.

• Plan high-impact paid campaigns around major retail events (e.g., Black Friday, seasonal peaks).

• Define and execute end-to-end social media strategies across Facebook, Instagram, TikTok, and YouTube.

• Plan, schedule, and publish content calendars aligned with Brand & Creative guidelines.

• Produce self-shot short-form video (Reels, TikToks, Shorts), unboxings, tutorials, and testimonials.

• Write engaging captions, ad copy, and video scripts tailored to diverse target audiences.

• Oversee daily community engagement, promptly managing comments, messages, and customer queries.

• Maintain accurate product content and listing assets for the online store, Takealot, and Amazon.co.za.

• Collaborate with the conversion-optimization function to run and analyze landing page experiments, offers, and bundles.

• Support new product launches with dedicated asset kits and campaign strategies.

• Identify, recruit, and manage influencer collaborations (negotiating briefs, agreements, and content approvals).

• Track influencer ROI by measuring costs against attributable sales and engagement.

• Review, vet, and execute budget and creative recommendations generated by internal AI marketing systems.

• Integrate generative AI tools (Claude, ChatGPT, Gemini) into daily workflows for drafting, analysis, and production.

• Compile monthly marketing performance reports focusing on revenue, contribution per channel, and blended marketing efficiency.

• Localize successful SA product content, copy, and social assets for the UK market.

• Coordinate creative requests with the UK-based marketing agency (Note: UK paid media management is excluded).

Minimum Requirements:

• Experience: 4years in digital marketing, with 2years of direct, hands-on budget ownership and execution.

• Platform Mastery: Advanced proficiency in Meta Ads Manager (campaign builds, targeting, optimization).

• Content Production: Strong self-shot video filming/editing skills and sharp copywriting capabilities.

• Data Literacy: Ability to interpret performance dashboards and evaluate platform data against true business results.

• AI Practitioner: Concrete, daily professional usage of generative AI tools.

• E-Commerce: Background managing Shopify stores or seller portals (Takealot/Amazon).

• Autonomy: Proven ability to operate independently and self-prioritize with light supervision.

• Software & Tools

  • Required: Meta Business Suite/Ads Manager, CapCut/InShot (or similar), AI Assistants (Claude, ChatGPT, Gemini), Google Workspace, and Microsoft Office.

  • Preferred: Canva (Advanced level), Shopify & marketplace portals, Adobe Creative Suite.

• Advantageous

  • Google Ads and retail-media advertising experience.

  • Influencer program management and agency-management experience.

  • Exposure to SEO, lifecycle/email marketing, and international markets (specifically the UK).

Benefits:

• Competitive salary based on experience (salary can potentially be more based on experience/skills)

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to