Social Media Manager - Kitengela, Kenya

JOB DESCRIPTION

Position Title:

Social Media Manager

Company:

MegaPlay Arcade Limited

Location:

Kitengela, Kenya

Reports To:

Supervisor / Director

Position Summary

MegaPlay Arcade Limited is seeking a creative, energetic, and results-driven Social Media Manager to oversee the company’s online presence, grow brand awareness, increase customer engagement, and drive traffic to our gaming arcade through strategic digital marketing initiatives.

The ideal candidate should have strong content creation skills, a good understanding of social media trends, and the ability to execute marketing campaigns that attract and retain customers.

Key Responsibilities

Social Media Management

· Manage and grow the company’s social media platforms including Facebook, Instagram, TikTok, X (Twitter), YouTube, and WhatsApp Business.

· Develop and implement a monthly social media content calendar.

· Create, schedule, and publish engaging content consistently.

· Monitor social media trends and recommend innovative marketing ideas.

Content Creation

· Capture and create high-quality photos and videos of arcade activities, events, customers, and promotions.

· Design graphics, posters, reels, and promotional materials.

· Write engaging captions and promotional copy aligned with the MegaPlay brand.

Marketing & Brand Promotion

· Plan and execute digital marketing campaigns to increase customer traffic and sales.

· Promote packages, tournaments, events, special offers, and new game launches.

· Collaborate with management to develop marketing strategies and promotional initiatives.

Community Engagement

· Respond promptly to customer inquiries, comments, reviews, and direct messages.

· Build and maintain positive relationships with customers online.

· Encourage user-generated content and customer testimonials.

Performance Monitoring

· Track and analyze social media performance metrics.

· Prepare weekly and monthly reports showing growth, engagement, reach, and campaign performance.

· Recommend improvements based on data and customer feedback.

Event Coverage

· Provide live social media coverage during tournaments, activations, special events, and promotions.

· Capture and publish real-time content to maximize engagement and visibility.

Qualifications & Requirements

· Diploma or Degree in Marketing, Communications, Digital Marketing, Journalism, Public Relations, or a related field.

· Proven experience in social media management and content creation.

· Strong photography and videography skills.

· Proficiency in Canva, CapCut, Adobe Creative Suite, or similar design tools.

· Knowledge of Facebook Ads, Instagram Ads, TikTok Ads, and other digital advertising platforms is an added advantage.

· Excellent communication and customer engagement skills.

· Creative, self-motivated, and able to work independently.

Key Skills

· Social Media Management

· Content Creation

· Digital Marketing

· Graphic Design

· Photography & Videography

· Customer Engagement

· Copywriting

· Analytics & Reporting

· Time Management

· Creativity and Innovation

Compensation

Salary: KSh 20,000 per month (based on qualifications and experience)

Performance-based incentives may be offered based on achievement of marketing and customer acquisition targets.

Application Process

Interested candidates should submit their CV, portfolio/sample social media work, and a cover letter detailing their experience in social media management and digital marketing.