Digital Marketing Executive

Responsibilities:

• Manage and grow Omegi Autos’ presence across Instagram, TikTok, Facebook and other relevant digital channels.
• Create, schedule and publish engaging content for vehicles, financing offers, promotions and the Omegi Autos brand.
• Generate qualified leads and enquiries for the sales team through organic and paid campaigns.
• Develop short-form content ideas for Reels, TikTok, Stories and other social formats.
• Write compelling captions, advertisements and promotional copy.
• Work with photographers, videographers, graphic designers and the sales team to produce high-quality automotive content.
• Promote available vehicles and vehicle-financing offers effectively.
• Respond to and properly route social-media enquiries to the sales team.
• Track campaign performance, leads, engagement, reach, conversions and other relevant KPIs.
• Identify marketing trends, competitor activity and opportunities to improve Omegi Autos’ market presence.
• Maintain a consistent, professional brand image across all channels.

Requirements:

• Minimum OND or equivalent qualification.
• At least 2 years of relevant digital marketing, social media or content marketing experience preferred.
• Strong understanding of Instagram, TikTok, Facebook and digital advertising.
• Strong communication, copywriting and content-planning skills.
• Ability to create content that generates enquiries rather than simply views and followers.
• Basic knowledge of Meta Ads and digital analytics is highly desirable.
• Automotive marketing or sales experience is an advantage but not compulsory.
• Comfortable working with targets, deadlines and measurable KPIs.
• Must be proactive, creative, organised and commercially minded.