B2B online marketer, West Africa (Ghana, Côte d'Ivoire, Togo)

Location: Côte d'Ivoire (on-site) Type: Full-time Reports to: CMO & Commercial Lead, EdoMatch Languages: English required, French required

About EdoMatch

EdoMatch is a Dutch HR technology and recruitment company operating in Ghana, Togo, Côte d'Ivoire and Benin. We help companies hire, manage and pay their people through our HR software, recruitment services and payroll solutions. We are growing fast and want to become the go-to name for HR and recruitment in West Africa.

The role

We are looking for a hands-on B2B online marketer who will own our marketing across Ghana, Côte d'Ivoire and Togo. You will run campaigns end to end, generate qualified leads for our recruitment and HR software services, and build EdoMatch's position in the market.

You work independently. You get your own budget for influencers, paid ads and offline and online tools. You are the final decision maker on marketing in your region and you are accountable for results. If B2B ROI results are there possibility to hire marketeers in every country.

What you will do

• Plan and run B2B lead generation campaigns across three countries (LinkedIn, Meta, Google, email, SEO, GEO, WhatsApp and local channels)
• Bring in qualified leads for recruitment and HR software and hand them to the sales team
• Position EdoMatch as the leading HR and recruitment brand in Ghana, Côte d'Ivoire and Togo
• Own the marketing budget: influencers, paid media and tooling, advice us on AI development we can build anything
• Recruit, brief and manage three freelance content creators (one per country) who become part of the local team
• Produce and localise content in English and French: posts, video, landing pages, case studies, campaigns
• Manage influencer partnerships with business voices, HR communities and industry figures
• Track performance, report on leads, cost per lead and pipeline impact, and adjust quickly
• Work closely with our country desk leads in Ghana, Côte d'Ivoire and Togo

What you bring

• 3+ years in B2B digital marketing, (ideally in HR, recruitment, SaaS or professional services)
• Proven track record generating B2B leads with paid, organic channels or campaigns
• Experience running campaigns in West Africa, or deep knowledge of the (offline) market
• Strong English; and Stong French is minimal
• Comfortable managing budgets and freelancers, and taking ownership without hand-holding, but hands on
• Skilled with tools such as Meta Ads, LinkedIn Ads, Google Ads, email automation and analytics
• Creative, structured and results driven
• Based in Côte d'Ivoire

What we offer

• A senior, independent role with full ownership of marketing in three countries
• Your own budget for ads, influencers and tools
• A team of three freelance content creators to build and lead
• Direct line to the founders and a fast-moving international company
• Competitive salary with opportunities to become head of your own marketing team

How to apply

Create an account on EdoMatch and apply