Growth Marketing Manager

Responsibilities:

User Acquisition (Primary Focus):

• Plan and execute paid campaigns on Meta (Facebook & Instagram), TikTok and Google Ads (UAC/App campaigns)
  
• Optimize campaigns for installs (CPI) and conversions (subscriptions)
  
• Continuously test creatives, audiences, and messaging

Social Media Growth

• Manage and grow SmartMeal’s presence on Instagram, TikTok and YouTube Shorts
  
• Create and execute content strategy: Short-form videos (food, recipes, lifestyle) and App feature highlights
  
• Work with designers/video editors to produce content

SEO & Website Growth:

• Optimise the website for organic traffic: keyword research (nutrition, recipes, health) and on-page SEO (titles, meta, structure)
  
• Build content strategy for blog posts and landing pages for app features
  
• Improve ranking and drive organic installs

App Store Optimisation (ASO):

• Optimise App Store & Google Play listings for keywords, screenshots, and descriptions.
  
• Improve conversion rate from store visitors → installs

Conversion & Funnel Optimisation:

• Analyse the full funnel: Ad → App Store → Install → Subscription
  
• Improve onboarding conversion and Free / Paid conversion
  
• Run A/B tests on messaging, pricing, and UX

Analytics & Reporting:

• Track and report on CAC (Customer Acquisition Cost), CPI (Cost per Install), conversion rates and retention (DAU/MAU)
  
• Use tools like firebase/GA4, Meta Ads manager, app store connect/play console

Requirements:

• A minimum of 3 years in a related field.
• A minimum of a degree.
• Growth marketing and performance marketing skills
• User Acquisition
• App Store Optimization (ASO)
• Data Analytics
• Content strategy skills
• Mobile App marketing skills
• Subscription marketing skills