Strategic Growth & Marketing Lead

Responsibilities:

• Building and managing a strong waitlist of people who are genuinely likely to use Tap Am at launch.
  
• Creating growth campaigns across WhatsApp, Instagram, TikTok, X, campuses, creator communities, nightlife/social circles, small businesses, and local merchant networks.
  
• Designing referral and ambassador campaigns that drive real signups, not vanity numbers.
  
• Identifying early user segments and communities where Tap Am can grow fastest.
  
• Running lightweight experiments weekly and reporting what worked, what failed, and what we should double down on
  
• Creating content ideas, campaign briefs, launch messaging, and user-facing copy
  
• Recruiting and managing micro-ambassadors, student reps, creators, or community partners where useful.
  
• Speaking directly with potential users to understand objections, excitement, use cases, and willingness to adopt.
  
• Supporting partnerships with Lagos-based businesses, event organizers, campuses, creators, and communities.
  
• Tracking waitlist quality, conversion intent, referral performance, campaign performance, and community feedback.

Requirements:

• You should be someone who understands how people in Lagos actually discover and adopt products.
• You are comfortable online, but you are not afraid to step outside when the strategy requires it.
  
• Live in Lagos and understand Lagos youth, business, creator, student, and social culture.
  
• Have experience in growth, marketing, community building, campus marketing, creator marketing, fintech marketing, or startup go-to-market.
  
• Can write clearly and create messaging that feels human, not corporate.
  
• Understand WhatsApp distribution, Instagram/TikTok content, referrals, community seeding, and grassroots growth.
  
• Are comfortable talking to strangers, merchants, students, creators, and potential users.
  
• Can think from first principles and not just copy generic marketing tactics.
  
• Care about numbers: signups, activation intent, referral rate, cost per lead, conversion quality, and retention signals.
  
• Can work independently without needing constant supervision.
  
• Are honest about what is working and what is not.

Nice To Have:

• Previous experience growing a fintech, consumer app, creator product, campus product, or marketplace.
  
• Existing relationships with Lagos creators, student communities, small businesses, nightlife/event communities, or merchant groups.
  
• Basic design/content skills using Canva, CapCut, Notion, Google Sheets, or similar tools
  
• Comfort appearing in or directing short-form video content.
  
• Experience managing ambassadors or street/community activations.

What Success Looks Like:

• Success means we are not just collecting emails or phone numbers.
• We are building a waitlist of people who understand Tap Am, are excited by the product, and are likely to use it when we launch.

You will be measured by:

• Number of qualified waitlist signups.
  
• Quality of leads and likelihood to convert at launch.
  
• Growth from referrals and community loops.
  
• Engagement from waitlist users.
  
• Number and quality of partnerships or community channels opened.
  
• Clear weekly reporting and learning from experiments
  
• Strength of launch-readiness in Lagos.

How We Work:

• Tap Am is an early-stage startup, so this role is hands-on.
• You will be expected to move quickly, test ideas, learn from users, and help shape the growth playbook from the ground up.
  
• We care more about taste, energy, ownership, and results than certificates.
• If you are the kind of person who can take an idea, turn it into a campaign, get people talking, and show us the numbers, we want to hear from you.

Remuneration: NGN 150,000 Monthly