Commercial & Operations Manager

The Commercial & Operations Manager leads the company's entire commercial and operational function across South Africa, Namibia, and Botswana — overseeing national and regional sales performance, distribution strategy, revenue growth, market execution, and commercial operations.
This role requires a commercially astute leader capable of balancing strategic direction with rigorous operational execution across direct and distributor-led channels.

Key Responsibilities
Commercial strategy Develop and execute commercial strategy across SA, Namibia, and Botswana
Lead long-term revenue growth and market expansion initiatives
Identify new commercial opportunities, partnerships, and channels
Oversee pricing strategy, trade spend, and promotional effectiveness
Monitor competitor activity, market trends, and customer dynamics
Operational Alignment
Partner with operations, logistics, procurement, and finance
Improve cross-functional communication and collaboration
Align commercial planning with supply chain capabilities
Identify operational gaps and implement scalable processes
Drive reporting accuracy and process discipline
Team Development
Build and maintain a high-performance commercial culture
Mentor NSM and regional management capability
Ensure succession planning and talent development
Drive accountability, discipline, and execution standards
Assist in recruitment and organisational structuring
Sales Leadership
Lead and manage the National Sales Manager across all regions and territories
Establish commercial KPIs, structures, and accountability frameworks
Drive performance across direct and distributor channels in all three markets
Ensure strong field execution, merchandising, and brand visibility Conduct regular performance reviews with NSM and regional leadership
Financial Management
Manage commercial budgets and profitability targets
Analyse sales data and market trends for strategic decisions
Oversee debtors management in collaboration with finance
Contribute to annual budgeting and forecasting processes
Ensure activities deliver sustainable, profitable growth
Key Performance Areas
Revenue growth
Gross profit performance
National sales target achievement
Distribution growth and market penetration
Execution standards across regions and territories
Team performance and leadership development
Debtors performance
Operational alignment and process efficiency
Customer retention and growth
Commercial reporting accuracy