Key Responsibilities

Growth Strategy & Funnel Management

Vertical-Specific Campaigns- Develop tailored marketing funnels for:
Self-Traders: Highlighting platform stability, competitive spreads, and execution speed.
Copy Trading: Promoting "Invest like a Pro" narratives and managing social proof.
Academy: Positioning the academy as the "bridge to success" to acquire top-of- funnel leads.

Web Design & Conversion Rate Optimization (CRO)

High-Performance Landing Pages: Design and maintain specialized landing pages for promotions, bonuses, and educational webinars.
UI/UX Oversight: Ensure the website journey from "Visitor" to "KYC Verified" is seamless, intuitive, and visually elite.
Technical Maintenance: Manage CMS updates (WordPress/Webflow) and ensure mobile responsiveness across all devices.

Multimedia & Graphic Design

Static Assets: Create all visual collateral including Google Display banners, social media posts, and PDF trading guides/ebooks.
Video Production: Script, film, and edit high-impact video content, including:
Educational Content: Polishing Academy lessons and tutorials.
Ads: Short-form, high-energy video ads for TikTok, Instagram, and YouTube.
Platform Walkthroughs: Visual guides on how to use our Copy Trading interface.

Compliance & Brand Identity

Visual Consistency: Maintain a premium "FinTech" aesthetic that builds trust and authority.
Regulatory Design: Ensure all creative assets (stills and video) include necessary risk warnings and meet regional compliance standards.
Work closely with internal teams, including Sales, and Customer Service to ensure marketing and business development initiatives are aligned with the company's overall goals and objectives.

Qualifications and Skills

Educational/Professional qualification in Marketing; Business Development or relevant field, with a minimum of 4-5 years professional / industry experience
Previous experience as a Marketing Strategist/ Business Development Manager within Retail Forex, CFD brokerage, or Crypto.
In-depth knowledge of marketing tools, including Market Study, Data Analytics, Web Design, Product Branding, Visual Communication Software, social media best practices and Search Engine Optimization (SEO).
Ability to design and create content {Still graphics and videos} that generates high quality Leads.
Proficiency with professional cameras, lighting, and audio for in-house video production.
Proven track record of managing marketing budgets and delivering a positive ROI.
Experience successfully managing multiple-brand portfolios and multi-layer campaigns.
Agility: The ability to pivot from analyzing CPA data to editing a video testimonial in the same afternoon.

Portfolio Required

A strong portfolio showcasing both web design projects and video editing samples (specifically for financial services).

Technical Toolkit (Required)

Design: Adobe Creative Suite (Photoshop, Illustrator) or Figma.
Web: Expertise in WordPress (Elementor/Divi) or Webflow; basic understanding of TML/CSS.
Video: Adobe Premiere Pro, After Effects, or CapCut (Pro).
Marketing: Google Analytics, Meta Ads Manager, and CRM experience (HubSpot/Salesforce).

Salary: Attractive

Location: Accra

Marketing & Business Development Strategist