Writer & Content Creator

Responsibilities:

• Write professionally crafted short-form content for LinkedIn and Instagram posts, captions, carousels, and ad copy tailored to each client's brand voice and target audience.
  
• Produce long-form written content, including SEO-optimised blog posts, thought leadership articles, LinkedIn long-form articles, and website copy.
  
• Develop monthly content calendars per client, organising topics, formats, and posting schedules across all assigned channels.
  
• Build and maintain content pillars for each client, the strategic themes that underpin all content produced.
  
• Write copy for paid social ad campaigns on LinkedIn and Instagram, ensuring clarity, relevance, and conversion focus.
  
• Submit all content for internal review and client approval via ClickUp or similar software, incorporating feedback promptly and professionally.
  
• Manage community engagement, monitoring and responding to comments and direct messages in a timely, on-brand manner.
  
• Conduct keyword research and apply SEO best practices to all long-form content using SurferSEO.
  
• Proofread and quality-check all written content, your own and that of other team members, before submission.
  
• Contribute creative ideas and strategic input to quarterly content strategy reviews
  
• Stay current with platform trends, algorithm changes, and content formats across LinkedIn and Instagram.

Requirements:

• Minimum 3 years of professional writing experience in a marketing, agency, or content production environment
  
• A strong, demonstrable portfolio of short-form social media content, specifically LinkedIn and Instagram
  
• A strong, demonstrable portfolio of long-form content, blog posts, articles, or thought leadership pieces.
  
• Proven experience managing content for multiple clients or brands simultaneously.
  
• Experience developing content strategies, content pillars, and monthly content calendars.
  
• Experience writing for both B2B and B2C audiences across different sectors and tones.
  
• Experience producing copy for paid social ad campaigns
  
• Solid understanding of SEO principles, you write with search intent in mind, not as an afterthought.
  
• Experience working independently and remotely, meeting deadlines without close supervision.

What You Bring:

• Exceptional written English, grammar, tone, clarity, and structure
  
• Ability to adapt voice and style across multiple brands and industries
  
• Platform-native short-form writing for LinkedIn and Instagram
  
• Long-form writing, researched, structured, and authoritative
  
• SEO writing, keyword integration, heading structure, meta descriptions
  
• Ad copywriting, concise, clear, and conversion-focused
  
• Content ideation, generating fresh, relevant ideas consistently
  
• Proofreading and self-editing to a high professional standard

Strategy & Operations:

• Content calendar management across multiple clients and channels
  
• Social media literacy, LinkedIn, and Instagram algorithm awareness
  
• Community management, professional and on-brand engagement
  
• Comfortable using AI writing tools as a productivity aid
  
• Strong communication, articulates ideas clearly, handles feedback well
  
• Highly organised, manages multiple briefs simultaneously to deadline
  
• Ability to take a brief and execute with minimal supervision
  
• Collaborative, works effectively with designers and account managers

TOOLS (Mandatory):

• Google Docs Grammarly Pro SurferSEO
  
• ChatGPT/Claude Buffer or Metricool ClickUp
  
• WordPress, Google Analytics, Hemingway Editor, Canva (basic), SEMrush, or Ahrefs (advantageous)