Marketing Manager

Responsibilities:

• Develop and execute marketing and growth campaigns across digital and offline channels
• Manage performance marketing campaigns (Meta, Google, TikTok, etc.)
• Drive customer acquisition, vendor onboarding, and brand growth
• Coordinate launches, activations, promotions, and partnerships
• Track and optimize CAC, conversion ratesd, ROAS, and campaign performance
• Work closely with sales, operations, and product teams to ensure alignment
• Manage content direction, campaign calendars, and marketing execution
• Supervise marketing specialists, vendors, and external creatives/agencies

Required Qualifications:

• 5–7 years experience in marketing, growth, or related roles
• Strong understanding of performance marketing and growth strategies
• Experience managing campaigns with measurable business outcomes
• Excellent analytical and reporting skills
• Strong organizational and project management capability
• Ability to manage multiple priorities and brands simultaneously
• Experience in startups, e-commerce, logistics, retail, or tech businesses is an advantage

Preferred

• Meta Ads Manager
• Google Ads
• Google Analytics / Firebase
• CRM tools (HubSpot or equivalent)
• Adobe tools or similar

Compensation

• Competitive salary Performance-based incentives
• Long-term growth opportunities within the company’s ecosystem

What We’re Looking For

• High ownership and accountability
• Strong execution discipline
• Data-driven decision maker
• Commercially aware and results-oriented
• Comfortable operating in fast-paced environments

Location: Accra