Business Development Representative

Responsibilities: Sales Management:

• Develop private label and brand products in the Nigerian market
• Work closely with the distributor's sales team to ensure product availability and sales growth.
• Monitor stock levels, product distribution, and retail coverage.
• Support key accounts and retail partners to maximise sell-through.

Business Development:

• Identify new business opportunities
• Expand market presence across modern trade, general trade and online platforms, if any.
• Build and maintain strong relationships with retailers, distributors and partners.
• Support negotiation and onboarding of new sales channels.

Marketing & Brand Development:

• Support brand development and positioning of Instanta coffee brands in West Africa.
• Coordinate with the distributor and Instanta team to implement marketing campaigns and promotions.
• Monitor market trends, competitor activities and pricing.
• Support product launches, in-store promotions, and brand visibility initiatives.

Reporting & Work Arrangement:

• The position will work initially remotely from home, reporting to the Launch Director.
• Provide regular reports on sales performance, market insights, and brand activities.

Requirements:

• Bachelor’s degree in business, marketing, or a related field.
• Minimum 2–3 years' experience in sales, business development, or the FMCG industry.
• Strong communication and relationship management skills.
• Ability to work independently and coordinate with distributors.
• Good understanding of the Nigerian retail and FMCG markets.
• Full Proficiency in English

Preferred Qualifications:

• Experienced in coffee, beverages, or FMCG brands.
• Experienced working with distributors and retail channels.

What We Offer:

• Opportunity to work with an international and multicultural coffee manufacturer.
• Become our first employee in the country.
• Exposure to brand development and market expansion projects.
• Entrepreneurial working environment.