Sales Representative - Foodservice

Our client, a leading supplier within the FMCG, foodservice, and Quick Service Restaurant (QSR) sector, is seeking a driven Sales Representative to join their Tshwane team. This opportunity is ideal for a relationship-driven external sales professional who enjoys managing and growing an established customer base, identifying new business opportunities, and driving product penetration across the hospitality, wholesale, and restaurant market

Duties and Responsibilities

• Develop and manage an effective sales territory
• Achieve weekly and monthly sales and gross profit targets
• Build and maintain strong customer relationships across multiple channels
• Plan and execute customer business plans and daily sales activities
• Analyse territory performance and identify opportunities to grow turnover and gross profit
• Drive product penetration and increase basket size across customers
• Identify and develop new business opportunities within the territory
• Execute promotional activities and support sales initiatives
• Build product awareness and provide solution-based support to customers
• Monitor competitor activity and provide market feedback to management
• Maintain accurate customer records and sales administration
• Support debtors collections and financial controls where required
• Attend sales meetings, conferences, stock takes, and training sessions

Remuneration and Benefits

• Competitive market-related salary package
• Lucrative commission and incentive structure
• Opportunity to manage and grow an established territory
• Exposure to a broad customer base across the FMCG and QSR market
• Career growth opportunity within a well-established industry leader

Minimum Requirements

Education and Experience:

• Grade 12 / Matric essential
• Sales Diploma or related qualification advantageous
• Previous external sales experience within FMCG, foodservice, wholesale, hospitality supply, or related industries
• Commercially minded with understanding of turnover and gross profit targets
• Strong territory management, Pretoria up to 100km radius
• Strong communication and customer service skills
• Valid driver's license and own reliable vehicle

Key Performance Indicators

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  • Achievement of weekly and monthly sales targets
  • Achievement of gross profit targets
  • Growth of customer basket size and product penetration
  • Effective territory and call-cycle management
  • Customer relationship management and service delivery
  • Accurate sales reporting and administration
  
  

What Will Make You Successful in This Role?

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  • A strong hunter mentality with the ability to build and grow long-term customer relationships
  • Proven external sales experience within FMCG, foodservice, hospitality, or related industries
  • Strong commercial awareness with the ability to drive turnover and gross profit growth
  • The ability to manage a territory independently and identify new business opportunities
  • Excellent communication, negotiation, and relationship-building skills
  • A driven, energetic, and target-oriented personality with a passion for customer engagement
  
  

This opportunity is ideal for a driven and commercially minded sales professional looking to join a fast-moving and established business within the FMCG and QSR sectors. The successful candidate will have the opportunity to grow an established territory, build long-term customer partnerships, and play a direct role in driving sales growth within a high-performance environment