Sales Development Representative (SDR)

Key Responsibilities

• Conduct a minimum of 100 outbound prospecting activities per day, primarily through cold calling.
• Generate new business opportunities through outbound sales campaigns.
• Identify and engage key decision-makers, including HR Directors, HR Managers, L&D Leaders, Operations Directors, Managing Directors, and Business Owners.
• Qualify prospects against predefined criteria and business needs.
• Book a minimum of 2 qualified appointments per day for the Business Development team.
• Maintain a healthy and active sales pipeline.
• Execute outbound email and LinkedIn outreach campaigns.
• Research target organisations and identify relevant stakeholders.
• Accurately record all prospect activity within the CRM system.
• Follow established sales processes and outreach sequences.
• Work closely with the sales and marketing teams to improve campaign effectiveness.
• Provide market feedback and prospect insights to support business growth initiatives.

Requirements

Essential

• Previous experience in a Sales Development Representative, Business Development, Telesales, Lead Generation, or Appointment Setting role.
• Experience using CRM platforms such as HubSpot, Salesforce, Pipedrive, Dynamics, or similar.
• Strong outbound prospecting and cold-calling experience.
• Excellent verbal and written communication skills.
• Highly tech-savvy and comfortable learning new software and sales technologies.
• Strong organisational and time-management skills.
• Self-motivated and capable of working independently in a remote environment.
• Professional, resilient, and target-driven mindset.
• Strong attention to detail and CRM discipline.
• Min 2yrs B2B sales experience.

Desirable

• Experience selling SaaS, HR technology, Learning & Development solutions, leadership development programmes, or business services.
• Experience selling into HR, Learning & Development, Operations, or Executive-level stakeholders.
• Familiarity with LinkedIn Sales Navigator and modern sales engagement tools.

Key Performance Indicators (KPIs)

Daily

• Minimum 100 outbound calls.
• Minimum 2 qualified meetings booked.
• CRM updated accurately and in real time.
• Consistent prospecting and follow-up activity.

Monthly

• Achievement of appointment-setting targets.
• Qualified pipeline value generated.
• Meeting attendance and conversion rates.
• CRM data quality and pipeline hygiene.

Personal Attributes

• Energetic and enthusiastic.
• Naturally confident communicator.
• Competitive and results-oriented.
• Resilient in the face of rejection.
• Curious and consultative in approach.
• Professional and highly accountable.
• Strong work ethic and desire for continuous improvement.

What Success Looks Like

Within the first 90 days, the successful candidate will have:

• Developed a strong understanding of the platform, buyer personas, and value proposition.
• Consistently achieved daily activity targets.
• Built a healthy pipeline of qualified opportunities.
• Established a repeatable prospecting rhythm.
• Become a trusted source of qualified meetings for the Business Development team.

Benefits

• Fully remote working environment.
• Opportunity to work with an innovative leadership and management technology platform.
• Ongoing training and professional development.