Marketing/Media Manager

Responsibilities:

• Develop and implement marketing strategies to promote Satiate Restaurant, its menu, events, and promotions.
• Manage social media platforms (Instagram, Facebook, TikTok, etc.), including content creation, posting, and engagement monitoring.
• Create marketing content such as photos, videos, graphics, and copywriting aligned with Satiate’s brand identity.
• Monitor marketing campaign performance and generate insights to improve reach and engagement.
• Coordinate with internal teams (kitchen, floor staff, procurement) for promotional events, menu launches, and special campaigns.
• Plan and execute email marketing campaigns and guest communication strategies.
• Build and maintain partnerships with influencers, food bloggers, and local media.
• Manage advertising budgets and ensure cost-effective campaign execution.
  
• Oversee event planning and promotional activities, including in-house and off-site events.
  
• Track market trends and competitor activity, recommending strategies to stay competitive.
  
• Maintain brand consistency across all communication channels.
  
• Generate regular marketing reports with key insights and recommendations for management.
  
• Train and guide junior marketing staff or interns in line with Satiate’s branding standards.
  
• Respond to customer inquiries and online reviews professionally and promptly.
  
• Ensure compliance with copyright, advertising regulations, and social media platform policies.

Requirements:

• Bachelor’s Degree in marketing, communications, media studies, business administration, or a related field.
• Professional certifications in digital marketing, social media management, or content marketing are a plus
• Strong knowledge of digital marketing, social media management, and content creation.
• Excellent copywriting, storytelling, and visual communication skills.
• Proficiency in graphic design and photo/video editing tools (e.g., Canva, Adobe Suite, CapCut).
• Data-driven mindset with the ability to analyse campaign performance and generate actionable insights.
• Strong project management and organisational skills to handle multiple campaigns and deadlines.
• Excellent interpersonal and communication skills for team collaboration and influencer/partner management.
• Creative thinker with ability to develop engaging campaigns aligned with Satiate’s casual-dining brand.
• Ability to respond to online guest feedback professionally and promptly.

Key Performance Indicators:

• Increase social media followers by at least 15% per quarter.
• Maintain 100% adherence to Satiate brand guidelines in all content.
• Maintain a social media engagement rate of 5% or higher.
• Publish a minimum of 20 posts and 2–3 video campaigns per month.
• Achieve at least a 10% sales lift from each marketing campaign.
• Increase website traffic and social media reach by 15% monthly.
• Respond to all customer messages and online reviews within 24 hours.
• Execute at least 90% of planned promotional events without major issues.
• Keep marketing spend within ±5% of the approved budget.
• Submit at least one comprehensive competitor/market analysis report per month
• Conduct a minimum of 2 influencer or partnership campaigns per quarter.
• Ensure 100% of campaigns are coordinated with internal teams.
• Train marketing staff or interns at least once per month.

Remuneration: NGN 150,000 Monthly

Reporting Channel:

• Reports directly to the general manager / restaurant owner.
• Coordinates closely with the kitchen head, floor supervisor, and procurement manager for campaigns, promotions, and events.

Work Schedule:

• Monday to Sunday, 9:00am – 6:30pm (workdays may vary based on operational needs).