Dafrimex speeds up field sales recruitment with EdoMatch
- Company
- Dafrimex
- Location
- Lome, Togo
Challenge
Dafrimex was finding it difficult to quickly recruit motivated sales agents capable of representing its products effectively in the field. Manual sorting of applications was time-consuming, with a high rate of unsuitable profiles.
Solution
Using EdoMatch, Dafrimex automated the filtering of applications by targeting key skills: people skills, mobility, perseverance and knowledge of the sector. Using AI, we were able to quickly identify profiles that were in line with the company's sales culture.
Results
60% reduction in pre-selection time
Increased conversion rate of candidates into active agents
Better match between profiles recruited and sales objectives
